This course is available in Paper format.
Public Relations, or PR, is a vital part of any company or organisation’s strategy. It is the means by which they interact with the public, and it shapes the image of their brand. Effective PR relies on having people who understand how to communicate well and authentically. A lot is made of dodgy ‘spin-doctors’, but the very best PR operators understand that honesty and simplicity, as well as rigorous research and planning, makes for a much better long term policy than ‘spinning’.
This distance learning course is ideal for anyone with an interest in PR, who would like to learn more about the field before embarking on further study or investigating possible job opportunities
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If you have questions about this course please get in touch by
Email: firstname.lastname@example.org, or
Phone: 01539 724622
Our office hours are 9am – 5pm Monday to Friday
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Certificate in Public Relations at QLS Level 3
Course code: BSM35
Delivery method: Paper Based
Course duration: 12 Months
Entry requirements: No prior qualification needed
Award achieved: ABC Awards and Certa Award Certificate of achievement at QLS Level 3
This course has been designed to allow learners to:
- Discover the industry of public relations and its importance to business.
- Learn how the rise of new technology is changing the world of PR.
- Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
- Develop the key skills you need for working within the fast-paced PR industry.
Unit 1: PR and the Art of Communication
- What is PR?
- Is PR just ‘spin’ or ‘propaganda’?
- Information or stories?
Unit 2: Media Relations and New Technologies
- Who says something is good?
- The impact of new technologies
- The impact on PR
- Media relations
- Press releases
Unit 3: Running a PR Campaign
- PR campaigns
- Define your aim or goal
- Map out the terrain
- Identifying your publics
- Defining your messages
- Setting objectives
- Devising strategy
- Evaluating outcomes
Unit 4: Internal PR
- Corporate planning
- Your PR manual
- Information, Analysis, Meaning, Impact
- Designing internal communications
Unit 5: Putting Things Right Crisis Management
- Before a crisis occurs
- Scenario planning
- The crisis team
- Response papers / holding statements
- Question and answer documents
- The crisis manual
- Crisis briefing and staff training
- What to do if a crisis happens
- Swift action
- Learning from the event
Unit 6: Your PR Career
- Technical skills
- Events management
- Management and administration
- Strategic leadership
- Ethics and your role in PR
At the end of this course successful learners will be given the option to receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the Quality Licence Scheme. This means that Kendal Publishing Ltd has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Kendal Publishing Ltd to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. The Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.
The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through our awarding organisations we have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. We are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.
Our knowledge and experience of working within the awarding sector enables us to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
Paper Based Version
The course comes to you as a paper-based pack delivered by courier.
You will be given guidance through the Study Guide on the nuts and bolts of studying and submitting assignments.
Postal assignments cannot be accepted without prior permission from the tutor.
The course contains a number of assignments which your tutor will mark and give you valuable feedback on. We call these Tutor Marked Assignments (TMAs). You need only send the TMAs to your tutor for comment, not the self-assessment exercises which are also part of the course to help you gauge your progress.
This course can be taken over a 12 month period but you can complete it as fast or as slowly as you wish.
You will have access to a tutor via email who will mark your work and guide you through the course and will assist you with any problems you may have. In addition you will be supplied with a comprehensive Study Guide which will help you through the study and assessment process.