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Business Marketing Level 2

Business Marketing Level 2
  • business-marketing

£250.00£275.00

This course is available in Paper format and Online.

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This programme is designed for people who wish to gain an understanding of principles and practice of Business Marketing

The course will introduce you to marketing, advertising & promotion and personal selling skills.

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Introduction

Business Marketing Level 2

Course code: SH003

Delivery method: Paper Based or Online

Course duration: 12 Months (90 hours)

Entry requirements: No prior qualification needed

Award achieved: ABC Awards & Certa Awards Certificate of Achievement

Student Profile: This programme is designed for people who wish to gain an understanding of the principles and practice of Business Marketing.

The objectives are to enable learners to:

  • Conduct market research
  • Define customers needs, wants and desires
  • Carry out a SWOT analysis
  • Prepare a marketing plan
  • Describe a range of marketing methods
  • Evaluate the benefits of using different marketing media
  • Compose purposeful advertising copy
  • Understand how to use press releases, promotions and public relations
  • Define the selling process
  • Devise a telephone sales campaign
  • List the benefits of keeping advertising records

Content

The course is divided up into three units, as follows:

Unit 1: Marketing Your Business

  • Why do market research
  • Who will be your typical customer
  • What will they want
  • Why will customers buy from you
  • How to do market research successfully
  • SWOT analyses
  • Your marketing plan

Unit 2: Advertising & Promotion

  • Planning – position & strategy
  • Advertising a business
  • Promoting a business

Unit 3: Personal Selling Skills

  • What is selling
  • Building blocks leading to a sale
  • Handling incoming calls
  • Making appointments by phone
  • Reaching the decision maker
  • The sales presentation
  • Telephone selling
  • Handling objections
  • Keeping records
  • How to motivate yourself

Qualification Information

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Kendal Publishing Ltd has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by Kendal Publishing Ltd to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications.   ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

Method of Study

Paper Based Version

The course comes to you as a paper-based pack delivered by courier.

You will be given guidance through the Study Guide on the nuts and bolts of studying and submitting assignments.

Postal assignments cannot be accepted without prior permission from the tutor.

 

Online Version

Our online courses are fully digitised versions of the paper-courses, so you can study on any PC or smart device when connected to the internet.

As with the paper course, your online learning programme is completely flexible, so you can study at a pace that suits you.

All of our online course content is broken down into bite size chunks to make your learning more manageable and effective.

Method of Assessment

Each element is followed by a written assignment, which is submitted and then marked by your tutor. There is no external examination required.

Course Length Information

This course can be taken over a 12 month period but you can complete it as fast or as slowly as you wish.

The course will take around 90 hours of study to complete.

Tutor Support

You will have access to a tutor via email who will mark your work and guide you through the course and will assist you with any problems you may have. In addition you will be supplied with a comprehensive Study Guide which will help you through the study and assessment process.