This course is available in Paper format.
Social media plays an increasingly important role in any organisation’s marketing/public relations strategy. A large number of people now choose to engage with companies and businesses directly via their social media profiles. This means that proper and effective management of social media is a must for anyone wanting to consolidate their position in the marketplace, and social-media savvy employees possess a distinct advantage.
This distance learning course gives students the information and skills they need to effectively build, design and maintain a social media marketing strategy.
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Social Media Marketing Level 3
Course code: BSM36
Delivery method: Paper Based
Course duration: 12 Months
Entry requirements: No prior qualification needed
Award achieved: Certificate of Achievement by ABC
Awarding body: ABC
This course is designed to allow learners to:
- Gain an in-depth knowledge of the reasons and requirements for social media marketing.
- Discover the importance of aligning your social media marketing with a business plan.
- Learn how to implement and monitor your use of social media.
- Discover the tools you can use to optimise your social media marketing plan.
Unit 1: Requirements for Social Media Marketing
- What is social media?
- The power of social media
- The power of YouTube
- Mobile social media
- Social media and relationships
- Distinction from industrial media
- Managing social media
- Top three social networks
- 17 concrete rules
- Ownership of social media content
- Legal regulations
Unit 2: Cost and Time Management
- Business planning
- Creating a clear vision
- Brand values
- Brand awareness
- Brand elements
- Three ways social media can help your business
- Three ways social media can hurt your business
- Time and motion studies
- Basic psychology
- Social networking tools
- Social media sites
- Professional networking sites
- Niche social media sites
- General social media sites
- Job sites
Unit 3: Developing the Business Plan
- Social media policy
- Be careful what you Tweet!
- Top 12 rules of social media etiquette
- Social media usage
- Knowing the ‘Lingo’
- Common cyber terms
- Other social networks
- Business plan monitoring
- Analysing risk and contingency planning
- What is a contingency plan?
- Free ways to measure social media success
Unit 4: Implementing Social Media Tools
- Guide to using social networks for business
- Social media marketing
- Facebook case studies
- YouTube case studies
- The Twitter project
Unit 5: Monitoring Social Media Tools
- Email marketing
- Chat rooms
- Using a range of media and technology
- Charities and social media
- Social visitor flow
Unit 6: Reviewing Social Media Tools
- Why should you bother measuring social media?
- Reviewing your progress
- Why it is crucial to review the progress of your business
- Setting the direction
- Assess your core activities
- Assess your business efficiency
- Review your financial position
- Conduct a competitor analysis
- Conduct a customer and market analysis
- Redefine your business goals
- Models for your strategic analysis
- Records and record keeping
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and a Learner Unit Summary (which lists the details of all the units the learner has completed as part of the course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that OSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by OSC to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards’ endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK. Regulators for exams and assessments in England and Wales
Paper Based Version
The course comes to you as a paper-based pack delivered by courier.
You will be given guidance through the Study Guide on the nuts and bolts of studying and submitting assignments.
Postal assignments cannot be accepted without prior permission from the tutor.
The course contains a number of assignments which your tutor will mark and give you valuable feedback on. We call these Tutor Marked Assignments (TMAs). You need only send the TMAs to your tutor for comment, not the self-assessment exercises which are also part of the course to help you gauge your progress.
This course can be taken over a 12 month period but you can complete it as fast or as slowly as you wish.
You will have access to a tutor via email who will mark your work and guide you through the course and will assist you with any problems you may have. In addition you will be supplied with a comprehensive Study Guide which will help you through the study and assessment process.